ADVANCING THE I.D.E.A.L. WORKPLACE
“Unique voices make a difference.”
Challenge: Our client, a global pharma powerhouse, is known to the do the right thing. The talent leaders wanted to introduce the concept of conscious inclusion within the company culture.
Solution: Fusion was hired to help develop the strategy and rollout. Together, we established the company's philosophy, formed an Inclusion Council and identified key awareness days to support. Fusion led the creative, crafting heartstring-pulling social media campaigns that showcased the company as leading with inclusion and diversity and helped them achieve their talent acquisition objectives.
Result: The client's social media followership increased on all channels, including internally on the client's Yammer channel. A video about Disability Awareness garnered thousands of views within a few days of posting, making it one of the most popular videos on the company's social media feed. The client used select posts as part of targeted hiring campaigns to attract talent for critical roles.
ADVANCING THE I.D.E.A.L. WORKPLACE
“You belong here.”
Challenge: Our client faced a demographic dichotomy challenge between their shop floor and head office employees. As part of their active and deep commitment to EDI, they wanted to bring together leaders from all parts of the business for their first national Inclusion & Diversity Summit.
Solution: Fusion was hired to develop a two-day agenda featuring expert and respected internal and external speakers on an array of topics including emotional intelligence, bias in the workplace and LGBTQ+ stories. Attendees participated in interactive workshops, openly sharing real workplace problems and devising actionable solutions. The ~200 participants completed I&D Commitment cards and shared them on what they called the "I&D Champions Board."
Fusion organized a speaker panel of internal senior executives from manufacturing, sales, R&D and corporate functions. Panelists addressed provocative questions that helped to break down barriers and showed a personal vulnerability and professional accountability that was deeply appreciated by attendees.
Results: Feedback was overwhelmingly positive, based on comment cards. Participants valued the Summit experience, access to leaders from across the business and want to implement enterprise-wide diversity training.
ELEVATE HR & LEADERSHIP VOICES
"Caption This: A new way to engage the HR community."
Challenge: Our client, a new CHRO at a leading global manufacturing company, wanted HR team members to deepen their knowledge of the company’s diverse lines of business, their customers and manufacturing processes.
Solution: Fusion was hired to develop and implement the organization’s first HR Leadership communications strategy to ensure more frequent touch points between the CHRO and the HR organization (which had team members located in multiple countries).
As an example, Fusion developed content, prepped speakers and facilitated monthly CHRO global webinars that gave team members more visibility and access to senior leaders in all regions and business units. Fusion introduced a special new segment called “Caption This” that featured regional HR team members presenting unique photos about their respective locations and manufacturing facilities. The segment encouraged friendly internal rivalries and soared to popularity where HR team members actively participated.
Results: The global webinars were almost always at 100% attendance and "Caption This" became a regular featured segment by popular demand. HR Team members wrote personal emails directly to the CHRO thanking her for removing barriers and improving employee engagement. Internal customers recognized their HR contacts as true business partners.
ELEVATE HR & LEADERSHIP VOICES
"A Style Guide for a stylish Global Talent Team"
Challenge: Our client, the new VP of Global Talent, wanted her newly formed leadership team to define the team’s brand and set ‘one voice’ for team communications and service.
Solution: Fusion led the brand strategy and created the team’s first style guide that would serve as an operating manual for the team’s internal communications. Fusion facilitated interactive and creative workshops engaging the leadership team in developing mission and value proposition statements and identifying aspirational character traits that would define their future success.
Results: The Style Guide became a regular reference when planning internal communications and set the culture for how the team came to operate and be regarded internally.
RE-IMAGINING TALENT MANAGEMENT
"The Millennial Career Mindset."
Challenge: When we looked at demographic numbers of our client, 70% of employees were millennial in some of their key regions and business units worldwide. This millennial group was motivated for rapid career progression and our Client wanted to accelerate an agile career framework that would keep pace with their ambitions and motivate employees of all generations to build skills and grow in their career.
Solution: Fusion was hired to develop a careers communications plan that reflected the millennial heart and head, while also inspiring employees across all generations in the workforce. We conducted a thorough stakeholder analysis which included interviews with the Client's employee resource groups and organized listening tours with senior leaders to deepen our understanding of their career philosophy and determine effective communications strategies that would provide long-term impact.
Fusion led the creative of a vibrant, multimedia careers campaign, including writing scripts for senior leader videos, interviewing employees to capture career stories, coordinating a global selfie-video campaign, developing and designing training tools and a self-service intranet site and delivering social-media style internal communications.
Results: Within 1 year, our client was proactively identifying and promoting millennial talent into key roles, including expat assignments, changing the landscape for career progression at the Company.
DEFINING THE EMPLOYEE EXPERIENCE
"What we need is BreakthroughHR."
Challenge: At a recently spun off company, our CHRO client wanted to establish herself and redefine her Global HR team in a way that respected the legacy company but looked forward to a fresh future.
Solution: Over a multi-phase engagement, that included uniting the new HR Lead Team, Fusion led the development and launch of the company’s first Global HR strategy, called "BreakthroughHR." This was part of a major HR Transformation and restructure as the team evolved the HR service delivery model to better support internal customers.
Results: The new Global HR strategy changed the silo mentality, reduced spend on duplicate programs and vendors and created a consistent employee experience across all business units.
Within a year, internal customers reported greater satisfaction and trust with the HR team.
RE-IMAGINING TALENT MANAGEMENT
“Performance Management is our secret sauce.”
Challenge: Our client needed to align 17 different performance management processes into one global performance management program to ensure all employees are rated and rewarded consistently, no matter their geography or line of business. This was a significant enterprise-wide change.
Solution: The Fusion team was hired to lead the global change communications strategy and support developing training materials. We provided counsel on stakeholder management at the C-suite level and throughout the organization, collaborating with the in-house communications team.
We created communications and training tools that were new to employees including writing storyboards for animated training videos, designing electronic postcards, feedback journals, writing manager coaching tip cards and interviewing employee for video.
Results: The client reported that manager/employee performance and coaching meetings were on the rise and happening more naturally throughout the year. Leaders in all regions and lines of business described the new performance management process as the “secret sauce” of the company. Nearly 4 years after the program launched, employees report the communications and support tools helped them develop better habits at work.
RE-IMAGINING TALENT MANAGEMENT
"Learning how to share sticky stories."
Challenge: Several months before they were acquired, our client wanted to proactively prepare employees transitioning to their next role, whether it was with the acquiring company or elsewhere.
Solution: The Fusion Team had been ‘on the ground’ with this client for several years prior and that deep understanding of company culture was an asset in brainstorming viable, effective solutions. We rolled up our sleeves with the client’s Global Learning Team and designed a tight, 90-minute interactive, mostly standing workshop that helped leaders of all levels recall sticky stories, write their own elevator pitch and practice it to perfection with new people in a variety of settings. (This is way harder than it sounds. When someone new asks you to tell them about yourself, where do you start?)
Results: In addition, Fusion developed leadership communications to market the program globally. The workshop came at the exact moment employees needed it. Within a week of release, the client reported more than 800 registrations, a response rate higher than they had seen with their other learning offerings.